Ceramics by local artisans, the Boi de Reis festival, and a beach opposite the city offer different reasons to visit São Francisco. You can plan your stay around culture, a set date, or views of the São Francisco River. Three specific questions can help with planning: Would you like to see or buy ceramics, should the festival determine your travel dates, or would you also like to visit the opposite riverbank?

Ceramics and Handicrafts

Local ceramics are a cultural highlight in São Francisco. An interest in the craft and the desire to make a purchase do not have to go hand in hand. They do not necessarily have to go hand in hand: if you are mainly interested in the craft, you can focus on viewing the ceramics; if you would like to buy something, include a purchase in your plans. This is a cultural highlight in its own right, and not the same as attending a festival. If you want to schedule your visit for a specific day, check in advance whether it will be possible on your chosen date.

Boi de Reis: Travel Dates and Festival

The Boi de Reis festival in São Francisco takes place from January 1 to 6. On January 16, 2026, the city administration published the regulations for the 8th festival. This helps distinguish the travel dates from information about a specific edition.

Beach and Boating on the São Francisco River

The beach is on the left bank of the São Francisco River, opposite the city of São Francisco. A municipal regulation from 2022 places it there; check current beach conditions before visiting. A separate location to note is Porto do Cais. A regulation dated August 3, 2022, designated it on the right bank, between two ramps and stairways near “Bar e Restaurante Peixe Vivo,” as a checkpoint for boats entering and leaving. The riverbanks help distinguish the beach from the boat checkpoint: they are two different locations. If you are planning a boat trip, confirm current boarding and disembarking procedures in advance. The historical location provides a point of reference; current conditions are what matter for practical planning.

Plan Your Accommodation Around Your Reason for Traveling

When searching for a hotel in São Francisco, it helps to first decide whether your travel dates are fixed or whether you are still choosing an occasion. If you are planning your trip around Boi de Reis, check the dates and program for the edition you want to attend before finalizing your booking. For a cultural stay, you can focus on the ceramics by viewing or buying them. For a trip with a river focus, also check current beach conditions or boating procedures. Decide which of these priorities matters most to you, then look for hotels that suit your travel dates.

Discover more destinations: Montalvânia, Santa Rita De Jacutinga, Arcos, Conceição Da Ibitipoca, Montes Claros, Estrela Dalva, Itaobim, Mário Campos.

For the broader travel overview: Minas Gerais.